Lexus RX 350h Exquisite Grade Launched In India At Rs 89.99 Lakh, Expands Luxury Hybrid SUV Line Up

Lexus India has strengthened its luxury SUV portfolio with the launch of the new RX 350h Exquisite grade, priced at Rs 89.99 lakh ex showroom. This new variant brings added accessibility and choice to the popular RX hybrid range, targeting buyers who seek premium comfort, refined design, and advanced hybrid technology in a full size luxury SUV. Known for its focus on reliability, smooth performance, and a calm driving experience, the Lexus RX continues to play a crucial role in the brand’s growth in India. With the Exquisite grade, Lexus aims to attract customers who want an entry point into the RX lineup without compromising on the core values of luxury, efficiency, and modern safety features that define the RX family.

Lexus RX 350h Exquisite Grade Launched In India

Lexus India has expanded its luxury SUV portfolio with the introduction of the new RX 350h Exquisite grade. Priced at Rs 89.99 lakh (ex showroom), this new variant sits as the entry point to the RX hybrid line up and is designed for buyers who want a premium, full size luxury SUV with advanced hybrid technology, refined design, and a rich feature list.

By adding the Exquisite grade, Lexus is aiming to offer more choice within the RX 350h range. The brand continues to focus on self charging hybrid technology that aims to deliver strong performance along with better fuel efficiency compared to a conventional petrol only SUV in this class. The RX nameplate has already established itself as a key product for Lexus in India, and this new variant is expected to strengthen its appeal among luxury SUV buyers.

Short Summary Table

Powertrain And Hybrid Technology

At the heart of the Lexus RX 350h Exquisite grade is the advanced Lexus Hybrid Drive system. The SUV is powered by a 2.5 litre inline 4 cylinder petrol engine combined with a high output electric motor. This setup works with a bipolar nickel metal hydride battery that has been tuned for improved performance, responsiveness, and efficiency.

The hybrid system is designed to offer a fine balance between direct driving performance and fuel economy. The powertrain management intelligently decides when to use the petrol engine, when to use the electric motor, and when to combine both for maximum performance. In city conditions, the RX 350h can often run in electric only mode for short periods, which helps reduce fuel consumption and emissions. On highways, the petrol engine and electric motor work together to offer strong acceleration and smooth cruising.

The bipolar nickel metal hydride battery is placed to optimise weight distribution and interior space. The system is also designed to deliver long term durability and consistent performance, which is important for buyers looking for a dependable luxury SUV that will be used daily.

Interior Comfort And Features

Lexus has positioned the RX 350h Exquisite grade as a luxury SUV that focuses heavily on comfort, refinement, and premium materials. The cabin is spacious and designed to offer a lounge like feel for both the front and rear passengers.

Key interior highlights include:

• A spacious cabin with high quality materials and soft touch surfaces
• 10 way power adjustable front seats that allow the driver and front passenger to find an ideal driving position
• Heated and ventilated front and rear seats that enhance comfort in both summer and winter conditions
• A driver centric cockpit layout with easy to reach controls and a large central display
• High levels of sound insulation to keep outside noise to a minimum

The overall interior experience is aimed at customers who value comfort, long distance usability, and a sense of calm while driving through busy city traffic or on long highway runs.

RX 500h F Sport+ Performance Hybrid Grade

Alongside the RX 350h grades, Lexus also offers the RX 500h F Sport+ in India. This variant is unique because it is the only performance oriented hybrid electric turbocharged luxury SUV currently offered in the country.

The RX 500h uses a 2.4 litre turbocharged petrol engine paired with a strong hybrid system. The front unit combines the 2.4 litre turbo petrol engine, an electric motor, and a 6 speed automatic transmission. At the rear, there is an eAxle with a built in high output motor that drives the rear wheels. Power is stored in a high power bipolar nickel metal hydride battery located under the rear seats.

Important technologies on the RX 500h include:

• Dynamic Rear Wheel Steering that adjusts the rear wheel angle to improve low speed manoeuvrability and high speed stability
• DIRECT4 all wheel drive technology that constantly manages the distribution of torque between the front and rear axles
• A strong blend of turbocharged engine power and instant electric motor torque for smooth and powerful acceleration

The RX 500h F Sport+ is therefore targeted at buyers who want the luxury and comfort of an RX, along with a more dynamic driving experience.

Infotainment, Audio, And Safety Features

The Lexus RX range puts strong emphasis on in car technology and safety. One of the standout features is the Mark Levinson 21 speaker audio system available on the higher RX grades. This system is tuned specifically for the RX cabin and aims to deliver rich, clear, and immersive sound quality for all occupants.

On the safety front, the SUV offers Lexus Safety System+, an advanced suite of active safety technologies. Key features include:

• Dynamic Radar Cruise Control for maintaining a set distance from the vehicle ahead
• Blind Spot Monitor to help detect vehicles in the driver’s blind spot
• Cross Traffic Alert that warns the driver of approaching vehicles when reversing
• Safe Exit Assist that helps prevent doors from being opened into oncoming traffic or cyclists

Together, these features support the driver in daily commuting and highway driving, enhancing safety for both occupants and other road users.

Sales Performance And Market Role

Between January and November of the current year, the Lexus RX model has recorded around 12 percent growth in India. This performance reflects increasing interest in luxury SUVs and in sustainable powertrain options like strong hybrids. During the same period, SUVs have contributed nearly 40 percent to Lexus India’s overall sales, which underlines the pivotal role of the RX in driving the brand’s momentum in the local market.

With the addition of the Exquisite grade, Lexus aims to tap into a wider set of buyers who might be entering the luxury SUV space for the first time. The focus on self charging hybrid technology, refined interiors, and a strong ownership experience positions the RX as a serious alternative to diesel and petrol only rivals in the segment.

Ownership Experience And Warranty

Lexus backs the RX range with its signature ownership experience and service programs. Customers benefit from Lexus Luxury Care, which covers a host of after sales services aimed at keeping ownership hassle free. The RX is offered with an 8 year vehicle warranty, along with 5 year roadside assistance. In addition, Lexus offers Smart Ownership Plans that can ease the cost of ownership through structured payment plans and service packages, depending on market offerings at the time of purchase.

Lexus RX Price List In India (Ex Showroom)

Frequently Asked Questions

1. What is the price of the Lexus RX 350h Exquisite grade in India?

The Lexus RX 350h Exquisite grade is priced at Rs 89.99 lakh ex showroom in India, making it the entry variant in the RX 350h hybrid line up.

2. What engine does the Lexus RX 350h use?

The RX 350h is powered by a 2.5 litre inline 4 cylinder petrol engine paired with a high output electric motor and a bipolar nickel metal hydride battery as part of Lexus Hybrid Drive. This combination is designed to offer both strong performance and improved fuel efficiency.

3. How is the RX 500h F Sport+ different from the RX 350h?

The RX 500h F Sport+ uses a 2.4 litre turbocharged engine combined with a performance oriented hybrid system and eAxle at the rear. It also offers technologies like Dynamic Rear Wheel Steering and DIRECT4 all wheel drive, giving it a more dynamic and powerful character compared to the RX 350h.

4. What are the main interior features of the RX 350h Exquisite grade?

Key interior features include a spacious cabin, 10 way power adjustable front seats, heated and ventilated front and rear seats, premium materials, and a focus on comfort and refinement suited for both city and highway use.

5. Where can I get more official information about the Lexus RX in India?

For detailed and updated information on the Lexus RX, including specifications, colour options, booking details, and dealer locations, you can visit the official Lexus India website at:
https://www.lexusindia.co.in

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